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Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task and the entire team moves like a well-oiled machine, with creative professionals available and ready to execute every new content idea. However, because every company and marketing team is built differently, this might not be your reality. According to a study carried out by the Content Marketing Institute, about 69%… Read More »How to Scale Your Content Marketing Strategy No Matter Your Team’s Size

A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content for SEO, you’re good to go. Content distribution often takes a back seat. However, things are more complicated than that. Roughly six million blog posts are published everyday. So, the instant you set your article live on your content management system, you already have incredibly stiff competition. If you have… Read More »Should You Pay for Content Distribution or Do It Yourself?

The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every webinar and make sure as much value is extracted as possible. If your speakers aren’t internally sourced, you have to spend time writing or calling prospective speakers and creating a schedule that matches theirs. As if that’s not enough work already, you have to spend enough time marketing the event… Read More »How to Repurpose Webinar Content for Social and Web

We’re thrilled to announce that Automata has joined the TinySeed Accelerator Spring 2022 Batch! TinySeed is a yearlong, remote startup accelerator that exclusively funds bootstrapped SaaS startups. We continue to work towards the goal of providing sophisticated marketing teams with a solution to repurpose and distribute their content at scale – and with TinySeed’s mentorship and networking opportunities, we hope to do so even faster. For more info, check out the official announcement from TinySeed… Read More »Automata has joined the TinySeed Spring 2022 Batch

A customer’s journey from becoming aware of your brand to the final action of purchasing is complex, but it can be understood in terms of a hierarchy of stages. Unless your brand is a household name, you’re likely unknown to prospective customers. Even if you are well known, you might be offering a new product or addressing a new market, so you’re still starting from zero in terms of how your solution solves their problem.… Read More »Artificial Intelligence in the marketing funnel

AI Content Generation made a splash in 2020 and 2021, and 2022 will likely be no different. AI Content Generation is the automation of language achieved by training AI models on a huge corpus of text. Developers can ask these AI models to continue writing where they leave off. The approach is to iteratively estimate the word that most likely comes next given the context that came before it. Several companies brought their enormous AI… Read More »AI Content Generation has been commoditized—this is good for marketers

AI content generation is finding its place throughout the marketing stack. Suggesting engaging headlines, writing email subject lines, assisting customer support teams, and writing full-blown articles are just a few examples. Demand generation activity like capturing leads with gated content is also ripe for getting an efficiency boost from AI content generation. There are many different strategies for lead generation, but one common approach especially for enterprise companies, is to host landing pages that lead… Read More »A/B testing with AI content generation

There are a lot of marketing tools, and it seems like every new tool is powered by AI. With the increased availability of commoditized AI platforms over the last two years, it is easier than ever to build a product powered by AI. However, there is still a big variance in the sophistication of the products popping up in the market. Since we are an AI-focused company, we are going to focus on marketing tools… Read More »Your marketing content is sophisticated – your tools should be too

The last two years have been big for marketing and AI and there’s no reason to think 2022 will be any different. We think 2022 will be the year marketing applications built on top of AI language generation platforms reach widespread enterprise use and companies will double down on AI-powered content personalization. New technologies often go through a transition from “this an interesting thing to keep an eye on” to “ok, this thing delivers real… Read More »AI for Marketers in 2022