Blog

If you haven’t heard of AI writing tools, and you’re a content marketer or writer, then we need to have a chat. It seems like every marketer on social media has an opinion about this topic. These opinions range from outright rage and fear of losing their jobs to “holy moly, I can publish 10x the amount of content now.” *Deep breath* The reality is certainly somewhere in the middle. It’s important for marketers and… Read More »AI Writing Tools: What They Can and Can’t Do

If you’ve been around startups long enough, you’re likely aware of all the statistics related to business survival. There’s no doubt that a friend or family member has cautioned you that more than half of small businesses fail in their first year.  Thankfully, this isn’t entirely true. But, the actual figures aren’t very encouraging either.  According to a quick summary of data from the U.S Bureau of Labor Statistics offered by Investopedia, roughly 20% of… Read More »Hiring In-house Content Specialists vs Outsourcing: Which is Better for Your Marketing Team?

Where is your audience most active? As simple as this question is, many businesses distribute content on LinkedIn and other social media platforms without considering its answer. While it might seem like a great idea, it isn’t always the best course of action, especially when you take the specifics of your company into account.  If you’re having a hard time deciding if it’s right for your company, we’ll sum up this entire article like this… Read More »Should You Use LinkedIn in Your Content Distribution Plan?

A content repurposing framework is a repeatable process to reuse existing content across marketing channels and media formats. A well thought out content repurposing framework can help produce content more efficiently with fewer resources. All new content should be created as a launching point for a series of related, and supporting assets that can help you reach your audience using different media formats on a variety of platforms. What is a Content Repurposing Framework? As… Read More »What is a Content Repurposing Framework and How Can It Help Your Small Marketing Team?

Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task and the entire team moves like a well-oiled machine, with creative professionals available and ready to execute every new content idea. However, because every company and marketing team is built differently, this might not be your reality. According to a study carried out by the Content Marketing Institute, about 69%… Read More »How to Scale Your Content Marketing Strategy No Matter Your Team’s Size

A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content for SEO, you’re good to go. Content distribution often takes a back seat. However, things are more complicated than that. Roughly six million blog posts are published everyday. So, the instant you set your article live on your content management system, you already have incredibly stiff competition. If you have… Read More »Should You Pay for Content Distribution or Do It Yourself?

The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every webinar and make sure as much value is extracted as possible. If your speakers aren’t internally sourced, you have to spend time writing or calling prospective speakers and creating a schedule that matches theirs. As if that’s not enough work already, you have to spend enough time marketing the event… Read More »How to Repurpose Webinar Content for Social and Web

We’re thrilled to announce that Automata has joined the TinySeed Accelerator Spring 2022 Batch! TinySeed is a yearlong, remote startup accelerator that exclusively funds bootstrapped SaaS startups. We continue to work towards the goal of providing sophisticated marketing teams with a solution to repurpose and distribute their content at scale – and with TinySeed’s mentorship and networking opportunities, we hope to do so even faster. For more info, check out the official announcement from TinySeed… Read More »Automata has joined the TinySeed Spring 2022 Batch

A customer’s journey from becoming aware of your brand to the final action of purchasing is complex, but it can be understood in terms of a hierarchy of stages. Unless your brand is a household name, you’re likely unknown to prospective customers. Even if you are well known, you might be offering a new product or addressing a new market, so you’re still starting from zero in terms of how your solution solves their problem.… Read More »Artificial Intelligence in the marketing funnel

AI Content Generation made a splash in 2020 and 2021, and 2022 will likely be no different. AI Content Generation is the automation of language achieved by training AI models on a huge corpus of text. Developers can ask these AI models to continue writing where they leave off. The approach is to iteratively estimate the word that most likely comes next given the context that came before it. Several companies brought their enormous AI… Read More »AI Content Generation has been commoditized—this is good for marketers