Welcome to Automata's Blog

In the constantly evolving world of content marketing, staying updated on the latest news, articles, and blog posts is a must for avid readers and professionals alike. Although the RSS feed is an old protocol, it can still be a powerful tool that helps with marketing automation and content discovery....

If you publish content in any form, whether it’s videos, blogs, or social posts, you probably understand the benefits of a repeatable content repurposing strategy. If this is a new concept for you, get ready to unlock a new content creation avenue with very little extra work. Whether you manage...

Jasper accelerated the AI writing tool landscape in 2022 with an impressive round of funding, but there are many Jasper alternatives that offer expertise in specific areas for marketers. For example, some Jasper alternatives specialize in generating ad copy, some in email marketing material, some in content repurposing, and others...

So I bet you’ve heard of these AI writing tools. Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful for generating low quality SEO content. The more you look into the technology and tools built on top of it,...

Content repurposing is one of the most discussed marketing strategies that “everyone must do.” Taking a quick scan across the LinkedIn and Twitter marketing gurus, most of them will say that repurposing old content is the fastest and smartest way to consistently output new content. And it makes sense. Why...

Content repurposing strategies help convert marketing assets into content for different stages of the buyer’s journey through the marketing funnel. For example, bottom-of-the-funnel (BoFu) content can be repurposed into multiple pieces of content for the top of the funnel. However, be careful how you do it, as your audience and...

Case studies are perfect assets to add to your content repurposing strategy. They are rich in product detail and allow readers imagine themselves in the shoes of a successful customer. By clearly defining the key characteristics of the Subject, the problem, solution, and outcome of the engagement, a prospective customer...

Companies like Cybereason publish an enormous amount of content. From white papers to webinars, there’s no shortage of cybersecurity content covering the latest breach, zero day exploit, or new approaches to securing your organization. The variety of content formats and objectives offers some challenges for implementing a repeatable content repurposing...

Content repurposing is an important part of any content strategy, especially one that primarily deals with technical content like Cybersecurity. With the enormous effort required to create technical marketing assets like white papers, ebooks, case studies, webinars, and blog posts, it’s important to get the most value out of every...

Creating content from customer interviews is a great way to make sure you’re addressing the needs and interests of your target audience. After all, your ideal audience is composed of your current and prospective customers. They may not be ready to buy from you now, but consumers of your content...