Welcome to Automata's Blog

Learn more about strategies for content marketing teams, how to get the most out of every piece of content, and much more.

Repurposing bottom-of-the-funnel content

Repurposing bottom-of-the-funnel content

Content repurposing strategies help convert marketing assets into content for different stages of the buyer’s journey through the marketing funnel. For example, bottom-of-the-funnel (BoFu) content can be repurposed into multiple pieces of content for the top of the funnel. However, be careful how you do it, as your audience and...

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How to repurpose a case study

Tutorial: How to repurpose a case study

Case studies are perfect assets to add to your content repurposing strategy. They are rich in product detail and allow readers imagine themselves in the shoes of a successful customer. By clearly defining the key characteristics of the Subject, the problem, solution, and outcome of the engagement, a prospective customer...

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Content repurposing opportunities for Cybereason

Content repurposing opportunities at Cybereason

Companies like Cybereason publish an enormous amount of content. From white papers to webinars, there’s no shortage of cybersecurity content covering the latest breach, zero day exploit, or new approaches to securing your organization. The variety of content formats and objectives offers some challenges for implementing a repeatable content repurposing...

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Content repurposing for Cybersecurity companies

Content repurposing is an important part of any content strategy, especially one that primarily deals with technical content like Cybersecurity. With the enormous effort required to create technical marketing assets like white papers, ebooks, case studies, webinars, and blog posts, it’s important to get the most value out of every...

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how to interview your customers to create new content

How to interview your customers to create new content

Creating content from customer interviews is a great way to make sure you’re addressing the needs and interests of your target audience. After all, your ideal audience is composed of your current and prospective customers. They may not be ready to buy from you now, but consumers of your content...

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what are ai writing tools

What are AI writing tools and how can they improve your writing?

AI writing tools can help you write more efficiently and creatively. It can also help you kick writer’s block and establish a repeatable content repurposing and distribution framework. With the wide variety of tools available thanks to recent advancements in AI language technology, you have a number of platforms to...

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What are AI writing tools good at, and what are they bad at?

AI Writing Tools: What They Can and Can’t Do

If you haven’t heard of AI writing tools, and you’re a content marketer or writer, then we need to have a chat. It seems like every marketer on social media has an opinion about this topic. These opinions range from outright rage and fear of losing their jobs to “holy...

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