Welcome to Automata's Blog

Learn more about strategies for content marketing teams, how to get the most out of every piece of content, and much more.

Mastering the Art of Repurposing in 2024

Are you feeling the pressure of constantly creating fresh and unique content? There is no doubt that keeping your audience engaged with super exciting content can be a challenging task.  However, what if I tell you that there is an ultimate solution to this problem? Indeed, you will be more...

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How to Find Your Website’s RSS Feed

In the constantly evolving world of content marketing, staying updated on the latest news, articles, and blog posts is a must for avid readers and professionals alike. Although the RSS feed is an old protocol, it can still be a powerful tool that helps with marketing automation and content discovery....

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Top Jasper alternatives for marketers to try in 2023

Jasper accelerated the AI writing tool landscape in 2022 with an impressive round of funding, but there are many Jasper alternatives that offer expertise in specific areas for marketers. For example, some Jasper alternatives specialize in generating ad copy, some in email marketing material, some in content repurposing, and others...

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Ultimate Guide to AI Writing Tools for Marketers in 2023

Ultimate guide to AI writing tools for marketers in 2023

So I bet you’ve heard of these AI writing tools. Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful for generating low quality SEO content. The more you look into the technology and tools built on top of it,...

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Automata launches new self-service content repurposing software

Automata launches new self-service Content Repurposing software

Content repurposing is one of the most discussed marketing strategies that “everyone must do.” Taking a quick scan across the LinkedIn and Twitter marketing gurus, most of them will say that repurposing old content is the fastest and smartest way to consistently output new content. And it makes sense. Why...

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Repurposing bottom-of-the-funnel content

Repurposing bottom-of-the-funnel content

Content repurposing strategies help convert marketing assets into content for different stages of the buyer’s journey through the marketing funnel. For example, bottom-of-the-funnel (BoFu) content can be repurposed into multiple pieces of content for the top of the funnel. However, be careful how you do it, as your audience and...

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How to repurpose a case study

Tutorial: How to repurpose a case study

Case studies are perfect assets to add to your content repurposing strategy. They are rich in product detail and allow readers imagine themselves in the shoes of a successful customer. By clearly defining the key characteristics of the Subject, the problem, solution, and outcome of the engagement, a prospective customer...

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Content repurposing opportunities for Cybereason

Content repurposing opportunities at Cybereason

Companies like Cybereason publish an enormous amount of content. From white papers to webinars, there’s no shortage of cybersecurity content covering the latest breach, zero day exploit, or new approaches to securing your organization. The variety of content formats and objectives offers some challenges for implementing a repeatable content repurposing...

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Content repurposing for Cybersecurity companies

Content repurposing is an important part of any content strategy, especially one that primarily deals with technical content like Cybersecurity. With the enormous effort required to create technical marketing assets like white papers, ebooks, case studies, webinars, and blog posts, it’s important to get the most value out of every...

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