Welcome to Automata's Blog

Where is your audience most active? As simple as this question is, many businesses distribute content on LinkedIn and other social media platforms without considering its answer. While it might seem like a great idea, it isn’t always the best course of action, especially when you take the specifics of...

A content repurposing framework is a repeatable process to reuse existing content across marketing channels and media formats. A well thought out content repurposing framework can help produce content more efficiently with fewer resources. All new content should be created as a launching point for a series of related, and...

Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task and the entire team moves like a well-oiled machine, with creative professionals available and ready to execute every new content idea. However, because every company...

A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content for SEO, you’re good to go. Content distribution often takes a back seat. However, things are more complicated than that. Roughly six million blog posts...

The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every webinar and make sure as much value is extracted as possible. If your speakers aren’t internally sourced, you have to spend time writing or calling...

We’re thrilled to announce that Automata has joined the TinySeed Accelerator Spring 2022 Batch! TinySeed is a yearlong, remote startup accelerator that exclusively funds bootstrapped SaaS startups. We continue to work towards the goal of providing sophisticated marketing teams with a solution to repurpose and distribute their content at scale...

A customer’s journey from becoming aware of your brand to the final action of purchasing is complex, but it can be understood in terms of a hierarchy of stages. Unless your brand is a household name, you’re likely unknown to prospective customers. Even if you are well known, you might...

AI Content Generation made a splash in 2020 and 2021, and 2022 will likely be no different. AI Content Generation is the automation of language achieved by training AI models on a huge corpus of text. Developers can ask these AI models to continue writing where they leave off. The...

AI content generation is finding its place throughout the marketing stack. Suggesting engaging headlines, writing email subject lines, assisting customer support teams, and writing full-blown articles are just a few examples. Demand generation activity like capturing leads with gated content is also ripe for getting an efficiency boost from AI...

There are a lot of marketing tools, and it seems like every new tool is powered by AI. With the increased availability of commoditized AI platforms over the last two years, it is easier than ever to build a product powered by AI. However, there is still a big variance...