A customer’s journey from becoming aware of your brand to the final action of purchasing is complex, but it can be understood in terms of a hierarchy of stages. Unless… Read More »Artificial Intelligence in the marketing funnel
AI Content Generation made a splash in 2020 and 2021, and 2022 will likely be no different. AI Content Generation is the automation of language achieved by training AI models… Read More »AI Content Generation has been commoditized—this is good for marketers
AI content generation is finding its place throughout the marketing stack. Suggesting engaging headlines, writing email subject lines, assisting customer support teams, and writing full-blown articles are just a few… Read More »A/B testing with AI content generation
There are a lot of marketing tools, and it seems like every new tool is powered by AI. With the increased availability of commoditized AI platforms over the last two… Read More »Your marketing content is sophisticated – your tools should be too
If your business has an SDR team, then you understand that building and maintaining a high-performing SDR team is tough work. With more than 400 high performing SDR teams built and more than 50,000 appointments set in the process, we’ve learned to never skip out on the vital resources your SDR needs to succeed. With that in mind, here are 5 resources that every SDR team needs.