Ultimate guide to AI writing tools for marketers in 2023

Ultimate Guide to AI Writing Tools for Marketers in 2023

So I bet you’ve heard of these AI writing tools.

Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful for generating low quality SEO content. The more you look into the technology and tools built on top of it, you’ll probably come to the conclusion that the reality is somewhere in the middle.

If you’re just here trying to figure out if AI writing tools are the real deal for marketers, let’s cut to the chase.

Short answer: Yes

Longer answer: Yes, with some caveats. You need to use them responsibly, understand what Google thinks of them, and be aware of what tasks they are good at and what tasks they are bad at.

Long answer: Keep reading for more info about the evolution of AI for marketers, what Google thinks about it, what tasks they are really good at, and a big list (and a Notion database) of all the AI writing companies you could ever want with pricing info, social profiles, and descriptions of what they do. 👇

Ever since a certain company raised a giant pile of cash in October 2022 to continue building their AI-powered writing platform, it seems like everybody’s on the AI train for the foreseeable future. Even the skeptics and apathetics are starting to come around to a world where marketers and writers have a little help from AI along the way.

The evolution of public opinion has been an interesting rollercoaster over the last few years and it’s gone something like this.

  • 🎉 2020: Enthusiasts love it and it will change the world. Apathetics haven’t heard of it, it’s just not important to them. Skeptics hate it and are scared of losing their jobs.
  • 📈 2021: The AI improves a lot! Enthusiasts love it even more and AI writing companies are swimming in cash. Apathetics start to hear something about it, but still not interested enough to try it out. The skeptics hate it even more, and are starting to formulate reasons why we shouldn’t use AI in the writing process (with some valid points).
  • 🤯 2022: The AI continues to improve, hundreds of new tools on the market. Enthusiasts are out of their mind and people are publishing low quality blog posts at a rapid pace until Google catches up and tells them to knock it off. Apathetics are finally trying the tools and see the value—they acknowledge the tools exist and start to learn about them. The skeptics are conceding that AI can actually help, as long you are careful and pick your spots.

What do we have in store for 2023? It’s bound to be an exciting year for AI and marketing, so let’s take a look at what these things are and how we can use them, what Google thinks of them, and how to pick and evaluate the many (many) tools currently available.

Why do marketers use AI writing tools?

There are many use cases for AI writing tools for marketers, copywriters, people in sales, founders, and anyone else that writes for a living. It can help plan new content, kick you out writers’ block, simply create more content (within reason), and reformat and repurpose content for multiple channels and use cases.

Getting rid of writers’ block

Getting rid of writers’ block is the classic application that most AI writing tools advertise. 

It’s very simple. Don’t know where to start? Tired of looking at a blank page? Stuck on what to write next? Let the AI give you a little nudge. Experienced writers and marketers tend to balk at this when it’s the only value proposition, but this is extremely helpful for founders, new freelancers, and young writers that may not have developed the muscle yet. The potential downside is that they may never develop the muscle thanks to this technology, but that’s a completely different problem.

Getting rid of writers’ block is a great application of AI writing tools. It’s the perfect balance of letting the tool help you and not take over. Maybe just an introduction sentence here or an expansion of existing idea there. This is very different from asking a tool to write an entire blog post in a single shot, which is outside of the recommended use case for most AI writing tools.

Volume, Volume, Volume

We all want more content, right?

Well maybe not all of us, but many of us struggle to keep the trains moving when it comes to targeting new keywords, establishing authority over important topics on social and the SERPs, and supporting our sales and leadership teams with content they need to do their jobs effectively.

AI writing tools help create more content, in less time. Whether it’s simply kicking writers’ block to the curb, helping error check and rephrase your content for specific audiences, coming up with new content ideas faster, or repurposing existing content for more channels and audiences, AI writing tools help you move faster and create more content.

Repurposing and Distribution

If you’re not into AI helping you write your content, you might be more interested in it helping you reformat and repurpose the content that you’ve already created.

For example, you might have written a monster long-form blog post that included primary research and interviews with subject matter experts (AI can’t do this). But if you just publish this on your website, it might just waste away in the depths of your content archive if you don’t invest the proper amount of time distributing and repurposing it.

As many content marketing gurus say on LinkedIn on Twitter, “Content is King, Distribution is Queen.”

Simply dropping a link in Slack groups and on Twitter will be an embarrassing distribution strategy in 2023. You ought to be thinking about creating native content that adds value to the users on whatever platform they are active on. For example, repurposing your blog post for LinkedIn so it can stand alone, independent of the original blog post is a brilliant marketing strategy. This is especially valuable when it is posted by an internal employee like the CEO or other subject matter experts with an audience within your organization.

AI is great at taking what you have already written, and repackaging it for whatever platform you need. It can look at relevant Quora questions, and use your blog post to answer them. It can generate a killer Twitter thread based on interview questions and it can even split long blogs into multiple shorter one pagers for different parts of the funnel. 

What does Google think about AI-generated content?

Google has a complicated relationship with AI generated content. On the one hand, it is no stranger to AI and AI-enabled technologies. On the other hand, it has an enormous, existential interest in preserving the quality of its search results. Providing a valuable experience for its users and advertisers is the primary goal of Google’s business.

2022 has been a year of big updates from the Google Webmaster team. Luckily, they are nice enough to let us know what they are focusing on so we can modify or eliminate our strategies accordingly. With the growth of AI tools in 2022, they are obviously paying attention to AI-generated content (if they can detect it) and modifying their algorithms accordingly.

The two big algorithm updates from 2022 were the “Helpful Content” update and the “Spam” update. Both fired a warning shot at the marketers and writers who were publishing unreasonable amounts of low quality content using AI writing tools.

Google’s Helpful Content Update

The Helpful Content Update announcement is brief, but it gives us a look into how Google Search is prioritizing content moving forward. First, it gives us a checklist of requirements so we can refer to the guidelines as we create original content. There is also a set of things to avoid when creating SEO content. Finally, some details around how the update will be implemented and what to expect moving forward is provided.

In summary, Google wants us to write content “for people” and “by people”. The human element to your content should be put first and foremost. This is a great thing for everyone. No one wants shallow content created by a robot that doesn’t provide any information or insight.

Marketers using AI writing tools should continue to make sure the content they create is truly helpful to the readers. Hitting “go” on an AI writing tool followed by a quick “publish” doesn’t do anyone any good. It hurts your website because that content will likely lack the human touch to create real value and will hurt the reader because the content will be shallow and largely unhelpful.

The magic happens when markers and writers use AI writing tools to augment their already great work. These tools are not meant to replace the writer, but to help them when they get stuck and replace the writer on the boring stuff that doesn’t contribute to the “helpful” part of helpful content.

Google’s Spam Update

The most recent algorithm update from 2022 out of Google’s Webmaster team was the “spam” update. The good news about this update is that (according to Google), it’s difficult to be guilty of publishing spam without being aware of it. For example, if you’re publishing 300 blog posts a week with your new shiny AI writing tool, you’re probably guilty of spam (and you know it). If you’re creating thin content that provides no value and is utterly unhelpful, cut it out!

This update is relevant to AI writing tools only to the extent that it emphasizes the importance of using them responsibly, with good intentions, and in a way that will ultimately help your business and not just drive shallow traffic to your niche website.

The Bottom Line

AI writing tools will not put your website and your blog in jeopardy.

This is of course only the case if you use these tools responsibly and with common sense. The ultimate objective of any piece of content has two main components. First, you need to add value to the reader. This is the only way your content will rank on Google and other sites will link back to it. Second, you want your content to either generate brand awareness or convince the reader into taking some action. 

The second part of this objective doesn’t have much to do with AI writing tools, but more how you structure your messaging and overall content strategy. However, the first part can certainly be hindered by an irresponsible AI user.

The bottom line is that if you use AI writing tools the right way: as a partner and an efficiency booster rather than a replacement, there’s no way Google will be able to tell that you used an AI writer to help you. There should still be plenty of original thought, research, and human touches to make your AI-assisted piece indistinguishable from any other piece of content, outside of the fact that it will probably be published faster and cleaner.

AI Writing Tools for Marketers in 2023

There seems to be more AI writing tools for marketers launched every week. Some are fantastic and provide valuable differentiation, and others are just copying the leaders to gobble up a piece of the pie. Both are reasonable strategies, but it’s good to consider a number of factors when deciding which tools to try and which tools to pass on.

How much do AI writing tools cost?

There is a wide range of products built for marketers of all levels of sophistication. Whether you’re on a well-funded marketing team at a Fortune 100 company or a single marketer at a startup, there’s a tool for you. Your requirements for text formats, collaboration, and security may be very different from another marketer.

Many tools have a free trial or a completely free plan (81.8%), which is great to try out new AI technologies. We looked at a large group of popular AI tools to look at the price ranges and whether or not they offer a free trial or free plan. In addition, many tools offer customized plans for enterprise teams (53.9%) for more advanced or high volume use cases.

The overall cost of AI writing tools varies from several hundred dollars per month down to only a few dollars. Since the fundamental technology underneath most of these platform is the same (GPT-3 by OpenAI), the price of the tools typically scales with the number of words generated. In general, AI tools pay per word that is sent through the OpenAI platform.

Here’s a distribution of the high and low prices of 75+ AI writing tools, excluding custom enterprise plans and free trials/plans.

View the full interactive plot with all of the data.

There are a number of high-ticket products, but the majority of available tools on the market range between $25/month and $100/month.

AI writing tools and specializations

Most AI writing tools have a specialty beyond simply completing your sentences or getting you started to fight writers’ block. Whether is supplemental data that supports the writing process or a specialization in a specific type of marketing copy, it’s important to consider whether the AI tool for you was built for your specific application.

AI writing tools & SEO

Some AI writing tools are specialists at helping you create SEO-optimized content. This content is meant to live on your blog and designed to rank as high as possible for your target keywords. Whether it’s helping you research which keywords to write about, making sure you’re using the keywords appropriately, or optimizing the technical aspects of your article for SEO, these tools are great if you’re looking to rank quickly for your target set of keywords.

Some great examples of AI writing tools that optimize for SEO content in the database below include AISEO, Article Forge, Frase, GrowthBar, Kafkai, Outranking, Qopywriter, Texta, Typli.ai, and Writesonic.

AI writing for Social media

Social media is a fantastic channel for AI-generated content. The short nature of most social posts sits right in the sweet spot of the capabilities of AI writing tools as they exist today. There are a number of ways to generate content for social media from coming up with new ideas in your niche to repurposing other long form content for social channels.

Some AI writing tools specialize in this application including copymatic, Lately, MarketingCopy, Postly, Simplified AI, Tweethunter, and Tweets on Demand.

AI writing for Email marketing & Sales

Email marketing and sales copy typically have some commonalities in that they are heavy in copywriting and looking to convert users into subscribers or existing subscribers into higher-paying subscribers. This type of writing is often a bit different than top-of-the-funnel blog content or even bottom-of-the-funnel product reviews or case studies.

Much like social content, email marketing and sales content is a fantastic use of AI writing tools thanks to the brevity and simplicity of the content. There messaging is generally to the point and follows very predictable patterns and best practices.

There are many tools optimized for email and sales, here are a few: Benchmark, Lavender, and Smartwriter.ai.

AI writing for Ad copy

Ad copy isn’t the hardest type of content to create thanks to the length of it, but A/B testing is a critical part of find the right ads for the right audience. With this in mind, getting a little help in generating creative variations of your ad copy is a great use case for AI writing tools.

Several tools optimize for this task, and the top ones do it very well: AdCreative.ai, Friday, Copy.AI, and Writesonic.

Repurposing and Rewriting

AI writing tools are great at creating net-new content, but they are also fantastic at repurposing and rewriting the content that you’ve already created. Whether or not you created this original content with AI doesn’t really matter. Often times you’ve created a piece of content with original research or interviews, and you want to repurpose that content for social, material for an email newsletter, or a number of other multi-use applications.

AI tools focused on repackaging and rewriting existing content include Automata, Quillbot, WordAi, Wordtune, and Writecream.

General Writing with AI

AI writing tools that aren’t explicitly created for marketers are not hard to come by. They have opened up their use cases to anything that can be written; however, they can still be used to speed up content pipelines for marketers.

Many application-agnostic AI writing tools focus on sentence completion, grammar checking, and plagiarism checking as their core functions and do not provide insights on SEO or specific structures around social content, ad copy, or blog writing.

Some of the top generic AI writing tools include AI Writer, Automated Insights, Creaitor.ai, Hyperwrite, ParagraphAI, Peppertype.ai, and Writer.

75+ AI Writing tools for marketers

Let’s get down to the tools. This list is always growing and editing, so look at it as a living and breathing resource (here’s the Notion database if you want to go directly to the source of this analysis).

Last updated: October 27, 2022

AdCreative.ai

Artificial Intelligence powered ad creative and banner generator for better conversion rates.

Price Range: $29-$149

Free Plan: No | Free Trial: No | Custom Plans: Yes

Adzis

One-click content generator for online shops. This AI Content Engine can generate videos, social banners, product descriptions, SEO tags, articles on a click of a button.

Price Range: $9-$99

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

AI Writer

AI-Writer is the most accurate content generation platform, using state-of-the-art AI writing models to generate articles from just a headline.

Price Range: $29-$375

Free Plan: No | Free Trial: Yes | Custom Plans: No

AISEO

AISEO is a writing assistant which allow you to generate SEO optimized content in minutes instead of hours. AISEO AI tools generate effective copy for anyone at a blazing speed.

Price Range: $19-$49

Free Plan: No | Free Trial: Yes | Custom Plans: No

Anyword

Anyword’s AI writing assistant generates effective copy for anyone. Take the guesswork out of your marketing text with an AI copywriting tool that converts.

Price Range: $24-$333

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Article Forge

An artificial intelligence powered content writer that automatically generates complete high-quality, unique, SEO-friendly articles in less than 60 seconds.

Price Range: $27-$117

Free Plan: No | Free Trial: Yes | Custom Plans: No

Automata

Convert your marketing assets into marketing copy with AI language models trained on content from your company and industry leaders.

Turn your white papers into email marketing campaigns, webinars into social posts, and much more with Automata’s asset enrichment platform.

Price Range: $99

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Automated Insights

Natural Language Generation (NLG): Automated Insights is making the world’s data understandable through natural language generation.

Price Range: $99

Free Plan: No | Free Trial: No | Custom Plans: Yes

Benchmark

Build beautiful, responsive emails with Benchmark’s email marketing platform to engage subscribers, nurture leads, and track results.

Price Range: $13-$882

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Bertha.ai

Bertha is an AI-based writing assistant that has been trained on hundreds of billions of lines of content to help you write better content on your WordPress website. In just a few clicks, you can have a variety of content for your website that’s guaranteed to convert – from blog posts to landing pages, to product pages.

Price Range: $10-$99

Free Plan: No | Free Trial: Yes | Custom Plans: No

ClosersCopy

All-in-One Business App You Need To Master Copywriting.

Price Range: $50-$100

Free Plan: No | Free Trial: No | Custom Plans: No

Content Harmony

Content Harmony’s data-driven workflow helps you build awesome briefs and optimize your content with our AI-driven topic model.

Price Range: $50-$1,000

Free Plan: No | Free Trial: No | Custom Plans: Yes

Content Villain

Using the latest A.I technology you can write content faster than ever before.

Price Range: $49-$79

Free Plan: No | Free Trial: No | Custom Plans: No

ContentBot.ai

ContentBot is the perfect AI Writer for founders and marketers.

Price Range: $29-$99

Free Plan: No | Free Trial: No | Custom Plans: No

Copy.AI

Get great copy that sells. Copy.AI is an AI-powered copywriter that generates high-quality copy for your business. Get started for free, no credit card required! Marketing simplified!

Price Range: $49-$279

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

copymatic

Use our AI-powered platform to write engaging, conversion-optimized and human-quality copy or content: from social media ads to full landing pages or blog posts in seconds.

Price Range: $29-$49

Free Plan: No | Free Trial: Yes | Custom Plans: No

CopySmith

Copysmith is the chosen AI Copywriting Software for Marketing, eCommerce and Enterprise Teams. Turn a basic idea into exceptional content, ready for launch.

Price Range: $19-$59

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

copywriterpro

CopywriterPro is the highest quality AI copywriting tool that generates compelling and conversion-ready blog posts, website content, marketing and sales copy with ease.

Price Range: $5-49

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Craftly.AI

The AI Copywriting Assistant that generates original, high converting content the way you like it.

Price Range: $24-483

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Creaitor.ai

The AI writing tool that will help you take your writing to the next level!

Price Range: $9-$29

Free Plan: Yes | Free Trial: Yes | Custom Plans: Yes

Frase

Frase helps you research, write, and optimize content that ranks 1st on Google – in minutes instead of hours.

Price Range: $15-$115

Free Plan: No | Free Trial: No | Custom Plans: No

Friday

Writing with Friday AI is as easy as a Friday afternoon. Whether you are writing blogs and articles or quick ads, let our AI tool work for you.

Price Range: $189-$399

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

GoCharlie

Meet Charlie, A Content Creator’s New Best Friend! Charlie helps create UNLIMITED Full Blogs 4k Images Ads Influencer Posts in seconds! Try for Free Now No credit card required. How Charlie Works 1. Pick your use case Pick from Images, Blogs, or 60+ Marketing Content Types Try it out 2. Input Description Input an Image, Brand Name, SEO

Price Range: $29

Free Plan: Yes | Free Trial: No | Custom Plans: No

GrowthBar

Make SEO 🌱Content That Google Loves With AI Get billions of keywords, backlinks, and write perfect SEO blog posts with AI, powered by . 5.0 stars and loved by over 4,000 customers Thousands of marketers, bloggers and agencies ❤️ GrowthBar. The #1 SEO Tool for Bloggers…

Price Range: $48-$199

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Headlime

Writing effective marketing copy can be tough or time consuming. Headlime uses artificial intelligence and templates to make writing faster and easier. You’ll spend less time on content and more time on results.

Price Range: $59-$399

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Hyperwrite

HyperWrite is the world’s most advanced AI writing companion, helping you be more creative and write anything faster. Use it to get ideas, speed up your writing process, and improve the style of your writing.

Price Range: $20-$45

Free Plan: Yes | Free Trial: No | Custom Plans: No

Hypotenuse AI

Turn a few keywords into original, insightful articles, product descriptions and social media copy with AI copywriting—all in just minutes.

Price Range: $24-$90

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Jasper

Jasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.

Price Range: $24-$500

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Jenni

Jenni is the ultimate writing assistant that saves you hours of ideation and writing time. Write quality blogs at lightning speed.

Price Range: $6-$128

Free Plan: No | Free Trial: Yes | Custom Plans: No

Kafkai

Kafkai is a machine-learning algorithm that can write articles from scratch. Cutting-edge technology for marketers and SEOs.

Price Range: $29-$199

Free Plan: No | Free Trial: Yes | Custom Plans: No

Lately

Lately uses AI to create your social media content and manage your social media marketing and social selling programs.

Price Range: $20-$99

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Lavender

Lavender is a complete suite of tools to help you get more replies in less time. Write better emails, personalize faster, and coach your team with Email AI.

Price Range: $29-$49

Free Plan: Yes | Free Trial: Yes | Custom Plans: No

Lex

A word processor with artificial intelligence baked in, so you can write faster.

Price Range: $99

Free Plan: Yes | Free Trial: No | Custom Plans: No

Longshot

LongShot is an AI-powered content writing assistant to research, generate, and optimize high-quality long-form content. Writing blogs will never feel this effortless.

Price Range: $49-$99

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

lyne

Lyne offers AI-powered sales data products for growth professionals.

Price Range: $25-$729

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Mark Copy AI

Collaborate with your team and Mark to write high-quality and original content faster with AI.

Price Range: $49-$99

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

MarketingCopy

Use AI to generate high quality and conversion maximizing copy for ads, websites, social media, emails, blogs, and more… Let our AI do all the creative work. No more missed deadlines and dry copy.

Price Range: $35-$99

Free Plan: No | Free Trial: Yes | Custom Plans: No

MarketMuse

AI-powered content research, intelligence, and writing. Increase your publication tempo, build content-driven customer journeys, and get discovered by the people who need you most.

Price Range: $600-$1,000

Free Plan: Yes | Free Trial: No | Custom Plans: No

Moonbeam

Write expert level content in minutes.

Price Range: $18

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

NeuralText

Stop spending endless hours analyzing competitors. NeuralText helps search marketers obsessed with great content to succeed.

Price Range: $19-$119

Free Plan: No | Free Trial: No | Custom Plans: No

Neuroflash

Use our AI text generator to generate unique marketing texts with one click. Predict its performance and increase conversions.

Price Range: $29-$199

Free Plan: Yes | Free Trial: No | Custom Plans: No

Outranking

Outranking is an AI powered SEO Content Writing, planning, on-page optimization software. AI blog generator can create content in minutes and the AI can help create content briefs with one click.

Price Range: $79-$219

Free Plan: No | Free Trial: No | Custom Plans: Yes

ParagraphAI

Write better, faster with the # AI Writing App Paragraph AI. Create professional written content and drafts for any purpose with ease by using our AI Writing Assistant.

Price Range: $20-$25

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Peppertype.ai

Your virtual content assistant that helps you generate quality content within seconds.

Price Range: $25-$165

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Persado

AI-powered language generation for messages that resonate with customers, inspire action, and yield never-before-seen levels of ROI.

Price Range: $99

Free Plan: No | Free Trial: No | Custom Plans: Yes

Phrasee

Phrasee is an AI-powered SaaS platform that revolutionizes customer experiences through Brand Language Optimization.

Price Range: $99

Free Plan: No | Free Trial: No | Custom Plans: Yes

Postly

A marketing automation platform to design and publish marketing campaigns at scale with AI Writer, AI Art and social media scheduler.

Price Range: $9-$499

Free Plan: Yes | Free Trial: No | Custom Plans: No

ProWritingAid

Easily improve your work with AI-powered suggestions and valuable insights from writing experts and bestselling authors.

Price Range: $10-$20

Free Plan: No | Free Trial: No | Custom Plans: No

Qopywriter

Create human-quality blog posts, SEO articles, news, press releases, and more in seconds. Start for free, no credit card required.

Price Range: $9-$49

Free Plan: No | Free Trial: Yes | Custom Plans: No

Quillbot

QuillBot’s paraphrasing tool is trusted by millions worldwide to rewrite sentences, paragraphs, or articles using state-of-the-art AI.

Price Range: $20

Free Plan: Yes | Free Trial: No | Custom Plans: No

regie.ai

Regie helps sales, marketing, and success teams write engaging content faster using AI.

Price Range: $29

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Rytr

Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost!

Price Range: $9-$29

Free Plan: Yes | Free Trial: No | Custom Plans: No

Sapling

Sapling AI messaging assistant for customer-facing teams. Sapling integrates with messaging platforms to improve response quality and efficiency.

Price Range: $25

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Scalenut

Scalenut is a content intelligence SaaS platform that helps you discover and create the most relevant content for your customers. It uses deep learning and AI to create the best content possible.

Price Range: $29-$149

Free Plan: No | Free Trial: Yes | Custom Plans: No

Simplified AI

Simplified is the time saving, all in one app that your modern marketing team can use for collaboration. Millions of free images, videos, and audio clips. Thousands of designer templates. Long and short-form content writing in 30+ languages. Content Calendar to schedule and publish posts to social media. Free Forever!

Price Range: $30-$125

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Smartwriter.ai

Use AI to create highly personalised cold emails or Linkedin messages that convert readers to customers. No experience needed. Find leads, create tailored personalised copy and make sales.

Price Range: $59-$359

Free Plan: No | Free Trial: Yes | Custom Plans: No

SudoWrite

Write your novel or screenplay faster with best AI writing tool according to The New Yorker, NY Times, The Verge, and many more.

Price Range: $19-$129

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Surfer

Use Surfer to research, write, optimize, and audit! Everything you need to create a comprehensive content strategy that yields real results is right here.

Price Range: $49-$199

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Texta

The simplest way to get high-quality SEO-optimized and engaging content for your blog.

Price Range: $25-$79

Free Plan: No | Free Trial: Yes | Custom Plans: No

TextCortex

Marketing, sales and website copy written in seconds. Powered by cutting edge AI. Integrated in 1000+ platforms.

Price Range: $25-$80

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Textmetrics

Textmetrics offers a full augmented writing platform – for organisations looking to create more diverse, inclusive and on-brand texts.

Price Range: $25

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

TRINKA

Trinka AI is an online grammar checker for academic and technical writing. From advanced English grammar errors to scientific spelling, Trinka corrects it all!

Price Range: $20

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Tweethunter

Get more results for your business and personal brand on Twitter than ever before. Powered by AI and automation.

Price Range: $49

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Tweets on Demand

Get a month’s worth of tweets in just 30 minutes of your time.

Price Range: $49-$499

Free Plan: No | Free Trial: No | Custom Plans: Yes

Typli.ai

Typli.ai is the next-generator ai writer tool which combines AI content generation, and SEO Assistant, it will help digital marketers generate AI articles.

Price Range: $29

Free Plan: No | Free Trial: Yes | Custom Plans: No

Ubersuggest

Our Artificial Intelligence will give you title ideas, meta description content, headings and paragraphs

Price Range: $29-$99

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Unbounce

Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.

Price Range: $90-$575

Free Plan: No | Free Trial: Yes | Custom Plans: No

WordAi

An artificial intelligence powered article rewriter that paraphrases any content.

Price Range: $57

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Wordhero

WordHero is the #1 AI writing software tool for business owners, marketers, and writers. Our AI-powered writer & assistant helps you write better, faster.

Price Range: $49

Free Plan: No | Free Trial: No | Custom Plans: No

Wordtune

Wordtune is the ultimate AI writing tool that rewrites, rephrases, and rewords your writing! Trusted by over 1,000,000 users, Wordtune strengthens articles, academic papers, essays, emails and any other online content.

Price Range: $10

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Writecream

Sentence Rewriter is a free tool to reword a sentence, paragraph and even entire essays in a short amount of time.

Price Range: $29-$69

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Writer

Discover Writer, the AI writing platform for teams. Craft clear, consistent, and on-brand content everywhere.

Price Range: $1-$18

Free Plan: Yes | Free Trial: No | Custom Plans: Yes

Writerly

Writerly is an enterprise grade AI writing assistant businesses use to automate their content marketing workflows.

Price Range: $24-$2,349

Free Plan: No | Free Trial: No | Custom Plans: No

Writesonic

Writesonic is an AI writer that’s been trained on top-performing SEO content, high-performing ads, and converting sales copy to help you supercharge your writing and marketing efforts.

Price Range: $15-$999

Free Plan: No | Free Trial: Yes | Custom Plans: Yes

Writier

Compose great content in seconds with the help of Writier’s AI-powered sentence completions. Getting started is simple and free – say goodbye to writer’s block.

Price Range: $9-$29

Free Plan: Yes | Free Trial: No | Custom Plans: No

Yaara

Yaara is an AI-powered content generation tool that helps businesses create content 3X faster. With Yaara, you can create high-quality, engaging content in minutes.

Price Range: $19-$59

Free Plan: Yes | Free Trial: No | Custom Plans: No

Key Takeaways

As the interest in AI writing tools for marketers shifts from only enthusiasts and skeptics to include the apathetics as well, it’s important for all of us to understand the pros and cons, what they can and can’t do well, and how they might contribute to a more efficient marketing strategy.

Although important factors like how Google views content written by AI, price points, and the specific specialities of every platform should go into your decision of whether or not to invest in an AI writing tool, it’s clear that they are here to stay for the long term.

Note: some of the logos above were provided by clearbit.com.