Andrew Fraine

If you publish content in any form, whether it’s videos, blogs, or social posts, you probably understand the benefits of a repeatable content repurposing strategy. If this is a new… Read More »Should You Have a Content Repurposing Strategy? Insights from 14 Marketers

Jasper accelerated the AI writing tool landscape in 2022 with an impressive round of funding, but there are many Jasper alternatives that offer expertise in specific areas for marketers. For… Read More »Top Jasper alternatives for marketers to try in 2023

So I bet you’ve heard of these AI writing tools. Depending on who you ask, they’re either going to change the way marketers produce content forever, or they’re only useful… Read More »Ultimate guide to AI writing tools for marketers in 2023

Content repurposing is one of the most discussed marketing strategies that “everyone must do.” Taking a quick scan across the LinkedIn and Twitter marketing gurus, most of them will say… Read More »Automata launches new self-service Content Repurposing software

Content repurposing strategies help convert marketing assets into content for different stages of the buyer’s journey through the marketing funnel. For example, bottom-of-the-funnel (BoFu) content can be repurposed into multiple… Read More »Repurposing bottom-of-the-funnel content

Case studies are perfect assets to add to your content repurposing strategy. They are rich in product detail and allow readers imagine themselves in the shoes of a successful customer.… Read More »Tutorial: How to repurpose a case study

Companies like Cybereason publish an enormous amount of content. From white papers to webinars, there’s no shortage of cybersecurity content covering the latest breach, zero day exploit, or new approaches… Read More »Content repurposing opportunities at Cybereason

Content repurposing is an important part of any content strategy, especially one that primarily deals with technical content like Cybersecurity. With the enormous effort required to create technical marketing assets… Read More »Content repurposing for Cybersecurity companies

Creating content from customer interviews is a great way to make sure you’re addressing the needs and interests of your target audience. After all, your ideal audience is composed of… Read More »How to interview your customers to create new content