Artificial Intelligence in the marketing funnel
A customer’s journey from becoming aware of your brand to the final action of purchasing is complex, but it can be understood in terms of a hierarchy of stages. Unless your brand is a household name, you’re likely unknown to prospective customers. Even if you are well known, you might be offering a new product or addressing a new market, so you’re still starting from zero in terms of how your solution solves their problem.… Read More »Artificial Intelligence in the marketing funnel