AI Writing Tools: What They Can and Can’t Do
If you haven’t heard of AI writing tools, and you’re a content marketer or writer, then we need to have a chat. It seems like
Hiring In-house Content Specialists vs Outsourcing: Which is Better for Your Marketing Team?
If you’ve been around startups long enough, you’re likely aware of all the statistics related to business survival. There’s no doubt that a friend or
Should You Use LinkedIn in Your Content Distribution Plan?
Where is your audience most active? As simple as this question is, many businesses distribute content on LinkedIn and other social media platforms without considering
What is a Content Repurposing Framework and How Can It Help Your Small Marketing Team?
A content repurposing framework is a repeatable process to reuse existing content across marketing channels and media formats. A well thought out content repurposing framework
How to Scale Your Content Marketing Strategy No Matter Your Team’s Size
Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task
Should You Pay for Content Distribution or Do It Yourself?
A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content
How to Repurpose Webinar Content for Social and Web
The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every
Automata has joined the TinySeed Spring 2022 Batch
We’re thrilled to announce that Automata has joined the TinySeed Accelerator Spring 2022 Batch! TinySeed is a yearlong, remote startup accelerator that exclusively funds bootstrapped
Artificial Intelligence in the marketing funnel
A customer’s journey from becoming aware of your brand to the final action of purchasing is complex, but it can be understood in terms of
AI Content Generation has been commoditized—this is good for marketers
AI Content Generation made a splash in 2020 and 2021, and 2022 will likely be no different. AI Content Generation is the automation of language
A/B testing with AI content generation
AI content generation is finding its place throughout the marketing stack. Suggesting engaging headlines, writing email subject lines, assisting customer support teams, and writing full-blown
Your marketing content is sophisticated – your tools should be too
There are a lot of marketing tools, and it seems like every new tool is powered by AI. With the increased availability of commoditized AI
AI for Marketers in 2022
The last two years have been big for marketing and AI and there’s no reason to think 2022 will be any different. We think 2022