Andrew Fraine & Oluwasegun Oyebode

Hiring In-house Content Specialists vs Outsourcing: Which is Better for Your Marketing Team?

Hiring In-house Content Specialists vs Outsourcing: Which is Better for Your Marketing Team?

If you’ve been around startups long enough, you’re likely aware of all the statistics related to business survival. There’s no doubt that a friend or family member has cautioned you that more than half of small businesses fail in their first year.  Thankfully, this isn’t entirely true. But, the actual figures aren’t very encouraging either.  According to a quick summary of data from the U.S Bureau of Labor Statistics offered by Investopedia, roughly 20% of… Read More »Hiring In-house Content Specialists vs Outsourcing: Which is Better for Your Marketing Team?

Should You Use LinkedIn in Your Content Distribution Plan?

Where is your audience most active? As simple as this question is, many businesses distribute content on LinkedIn and other social media platforms without considering its answer. While it might seem like a great idea, it isn’t always the best course of action, especially when you take the specifics of your company into account.  If you’re having a hard time deciding if it’s right for your company, we’ll sum up this entire article like this… Read More »Should You Use LinkedIn in Your Content Distribution Plan?
What is a Content Repurposing Framework and How Can It Help Your Small Marketing Team?

What is a Content Repurposing Framework and How Can It Help Your Small Marketing Team?

A content repurposing framework is a repeatable process to reuse existing content across marketing channels and media formats. A well thought out content repurposing framework can help produce content more efficiently with fewer resources by helping you execute a content repurposing strategy. All new content should be created as a launching point for a series of related, and supporting assets that can help you reach your audience using different media formats on a variety of… Read More »What is a Content Repurposing Framework and How Can It Help Your Small Marketing Team?
How to scale your content marketing strategy no matter your team's size

How to Scale Your Content Marketing Strategy No Matter Your Team’s Size

Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task and the entire team moves like a well-oiled machine, with creative professionals available and ready to execute every new content idea. However, because every company and marketing team is built differently, this might not be your reality. According to a study carried out by the Content Marketing Institute, about 69%… Read More »How to Scale Your Content Marketing Strategy No Matter Your Team’s Size
Should you pay for content distribution or do it yourself?

Should You Pay for Content Distribution or Do It Yourself?

A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content for SEO, you’re good to go. Content distribution often takes a back seat. However, things are more complicated than that. Roughly six million blog posts are published everyday. So, the instant you set your article live on your content management system, you already have incredibly stiff competition. If you have… Read More »Should You Pay for Content Distribution or Do It Yourself?
repurpose_webinar_content

How to Repurpose Webinar Content for Social and Web

The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every webinar and make sure as much value is extracted as possible. If your speakers aren’t internally sourced, you have to spend time writing or calling prospective speakers and creating a schedule that matches theirs. As if that’s not enough work already, you have to spend enough time marketing the event… Read More »How to Repurpose Webinar Content for Social and Web