Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task and the entire team moves like a well-oiled machine, with creative professionals available and ready to execute every new content idea. However, because every company and marketing team is built differently, this might not be your reality. According to a study carried out by the Content Marketing Institute, about 69%… Read More »How to Scale Your Content Marketing Strategy No Matter Your Team’s Size
Andrew Fraine & Oluwasegun Oyebode
A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content for SEO, you’re good to go. Content distribution often takes a back seat. However, things are more complicated than that. Roughly six million blog posts are published everyday. So, the instant you set your article live on your content management system, you already have incredibly stiff competition. If you have… Read More »Should You Pay for Content Distribution or Do It Yourself?
The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every webinar and make sure as much value is extracted as possible. If your speakers aren’t internally sourced, you have to spend time writing or calling prospective speakers and creating a schedule that matches theirs. As if that’s not enough work already, you have to spend enough time marketing the event… Read More »How to Repurpose Webinar Content for Social and Web