Are you feeling the pressure of constantly creating fresh and unique content? There is no doubt that keeping your audience engaged with super exciting content can be a challenging task.
However, what if I tell you that there is an ultimate solution to this problem? Indeed, you will be more than happy to know that. I am talking about repurposing content. This strategy allows you to polish your content in an innovative manner.
I am not talking about simply copying the content and pasting it on all your social media platforms. Not at all! What I mean is that you have to transform your strategy and amplify already written content so that it reaches to new audience.
Want to know how content repurposing works in 2024? Get ready, writers and marketers, as this article is your go-to destination for repurposing content like a professional. Let’s dive into it!
Why repurposing content is essential for marketing success
You need to repurpose content for the following reasons:
1. Reaching new audiences
Repurposing content will help you to reach a wider range of audience. When you present your message in multiple formats on different platforms, you will get more chances to attract new audiences.
2. Boosting SEO and organic traffic
When your content reaches a wider audience, it will get more chances to be read and increased visibility in the search engine results. Targeting different keywords in your content will assist you in improving the SEO of your content.
3. Establishing authority
If you want to become an authoritative figure in the industry, repurposing content could be the best way to do so. When you transform content into different formats, such as videos, captions, and logs, you can reach different audiences. This, as a result, will build your credibility in the industry.
How to repurpose your content effectively?
In order to repurpose your content, you need to follow these major strategies:
Update old content
Before diving into the phase of creating a new piece of copy from scratch, you need to update already published content. At this point, you need to refine the quality of the content. Make sure it is easy to read and scan and does not contain any complicated language.
Readers want to go through content that is simple and easy to read. So now is the time to paraphrase all the complex language you use in the content. Struggling to simplify complex sentences and paragraphs?
No worries! An AI paraphraser tool is here to transform complex text into a simplified version, making it more accessible to a wider audience. It uses powerful algorithms to analyze the text, identify hard-to-read words and phrases, and replace them with simpler alternatives.
In addition to this, it also gives a new look to sentence structure by tweaking it. Simply visit the paraphrase tool and copy the text into its input section. Press the paraphrase button and wait for a few seconds. The tool will breathe new life into your existing text by simplifying it and making it more engaging.
Identify the evergreen content
You need to find out content that is already performing well. This is because it has already won the attention of hundreds of people. How to find these pages?
It is simpler than you think!
It would be best to use the Google Analytics tool to accomplish this task. It will help you identify evergreen content. You can simply see the number of views each piece has to determine the high-performing page.
Once you figure out all these pages, you need to write them down on paper.
Select the best format and platform for the content
It is a must try step if you want to boost the potential of your content. At this stage, you have to choose the most suitable format and platform for content repurposing.
Make sure that the format and platform you choose should align directly with the original message of your content.
As you analyze the high-performing pages, you should determine which type of content best fits you (List, guide, or any other). This step will help you pick up the ideal content formats.
However, you should also focus on the platform as well. Are you going to publish it on social media, a third-party channel, or any other?
It would be best to use infographics to repurpose your statistical content. This is because it presents the information in a clear and concise way, enabling readers to get an overview of your intended message easily.
Additionally, you can create webinars to wrap up informative posts with final thoughts. Plus, you can convert comprehensive guides into podcasts.
If you work in the academic domain, you can transform educational articles into quiz questions and polls.
Identify your target audience
Now is the time to determine the people you are willing to reach. If you aim to reach a diverse set of audience, it is okay. You can do so. For instance, the post you created to raise your brand awareness can now be utilized to boost social media engagement.
So, make sure you have a clearly defined target audience. In this way, you will be able to reach them effortlessly.
Optimize the content
At this point, it’s time to optimize the repurposed content for your preferred formats and platforms. You cannot accomplish this task without on-page SEO techniques. Include primary and secondary keywords in your content when repurposing it.
Do not forget to include a clear and enticing call to action (CTA) for your potential readers. And if you are repurposing content for social media channels, you should include hashtags in your posts.
Conclusion
These five content repurposing strategies will help you transform old-fashioned content into a compelling piece. Remember, you need to enhance the value of your content and connect with the audience in an innovative way. So why wait? Follow these techniques and ignite your marketing efforts to drive more conversions and skyrocket sales.