Get a personalized content enrichment platform that is specific to your company and your content.
We spend time researching the content landscape of every new user and their competitors. With custom AI models and content dashboards, your team will get a completely unique experience.
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Frequently Asked Questions
Content enrichment is the generation of supporting collateral and insights based on a piece of content.
Supporting collateral can be used to repurpose the content for other platforms like social, email, or landing pages. It can also be used to help distribute the content with promotional material.
Insights generated from the content can help plan future content ideas, identify distribution channels like guest posts and backlink opportunities, and identify potential external links to include in the content.
An automated content enrichment occurs whenever a new piece of content is detected on a tracked page. A tracked page can be a social feed, a blog page, a Youtube channel, or any page that contains published marketing assets.
Whenever a new piece of content is detected, an automated content enrichment is performed to make content for repurposing and distribution readily available.
Users can initiate on-demand content enrichment whenever it’s necessary. For example, if they finish a blog post on an untracked page, or they want to enrich a draft of a social post, this can be performed on demand.
Marketing activity from your top competitors is tracked across their blog page, LinkedIn page, Twitter feed, and Youtube channel. The following views are provided in the competitive content monitoring dashboard:
- Insights page: View a snapshot of the top publishers on each channel based on volume and performance.
- Blogs & Social: View recent blog and social posts along with performance ranking and trending topics published by each competitor.
- YouTube: Keep track of recent videos posted along with performance metrics and common topics.
- Technical SEO: Benchmark your technical SEO performance alongside your competition. See who is providing their audience (and yours) the best on-page experience.
- Audience: View the overlap of your Twitter followers and referring domains with your competitors . Also identify domains that are linking to your competitors but not to you and Twitter followers that are following your competitors and not you.
AI language generation is improving rapidly, but it still struggles with niche topics and technical content. By fine tuning AI language models on specific content, it has a better chance of understanding the nuances of your content.
Content repurposing is the process of reusing and repackaging existing content for multiple channels and platforms.
Content distribution is the process of promoting your marketing assets across multiple channels such as social, email, and through syndication.
Any piece of content can be enriched, but Automata currently specializes in text-based content and YouTube videos.
Text-based content can include social posts, email newsletters, blog posts, case studies, white papers, ebooks, and other assets found on the web, PDFs, or word documents.
An enriched piece of content contains material and insights that can be help your team with content repurposing, content distribution, research, and content planning.
Content Repurposing:
- Twitter threads
- Email subject lines
- Email newsletter content
- Blog outline
- Headlines
Content distribution:
- Promotional Twitter posts
- Promotional LinkedIn posts
- Summaries
- Suggested backlink targets
Content research:
- Organic Search competition
- Companies writing about similar topics
- Articles about similar topics
- Related Videos
Content planning:
- Suggested article ideas
