Frequently Asked Questions

Content repurposing is the process of reusing and repackaging existing content for multiple channels and platforms.

Content distribution is the process of promoting your marketing assets across multiple channels such as social, email, and through syndication.

Any piece of content can be repurposed, but Automata currently specializes in text-based content and YouTube videos.

Text-based content can include social posts, email newsletters, blog posts, case studies, white papers, ebooks, and other assets found on the web, PDFs, or word documents.

A repurposed piece of content contains material and insights that can be help your team with content repurposing, content distribution, research, and content planning. Automata also provides data and insights to support a content repurposing and distribution strategy.

Content Repurposing:

• Twitter threads
• Email subject lines
• Email newsletter content
• Blog outline
• Headlines

Content distribution:

• Promotional Twitter posts
• Promotional LinkedIn posts
• Summaries
• Suggested backlink targets

Content research:

• Organic Search competition
• Companies writing about similar topics
• Articles about similar topics
• Related Videos

Content planning:

• Suggested article ideas