No time to repurpose content?
We'll do it for you

We'll handle everything from a content audit, competitive research, content clustering, channel analysis, and content creation. Net new content for every channel all from the work you've already done.

What's the process?

How do we take your content archive and create net-new marketing content? Here are the highlights.

  • Content Audit & Channel Analysis

    We'll audit your active content channels, formats, and performance. We'll understand where you are currently publishing, where your competitors are publishing, and if their are any gaps to be filled.

  • Audience Analysis & Competitive Research

    We'll study your audience to find out where they hang out and what they consume. We'll take a deep dive on your competition to figure out who they are talking to and where they are reaching their audience.

  • Content Clustering & Topical Analysis

    We'll identify your primary, evergreen, thought leadership, and high performing topics and cluster your content accordingly.

  • Repurposing Opportunities

    We'll identify any content repurposing opportunities for your organization. It could be cutting up a long form article for multiple social posts, or combing a few short blogs to create a single long form piece.

  • Content Creation

    We will act on any content repurposing opportunities to produce complete content deliverables.

Creating new content is hard and expensive. Let us make your content new again across every channel.

We'll take the lead from analyzing your content, identifying content repurposing opportunities, and creating new content for every channel.

What role does AI play?

AI is a phenomenally powerful tool. We use it as an assistant throughout the content repurposing process, but a human is in the loop at every step.

Content Clustering

We process and index every piece of content from your website, videos, and social media accounts. We use AI to understand patterns and topical clusters.

Summarizing

AI is fantastic at generating accurate and thorough summaries. We use AI to condense large pieces of text into short summaries.

Reformatting

This is the bread and butter of our automated content repurposing software. Our AI can take the main points of any content and reformat it for the appropriate distribution channel.

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