Andrew Fraine & Oluwasegun Oyebode

Andrew Fraine & Oluwasegun Oyebode – Automata https://byautomata.io Repurpose marketing content with Automata Fri, 17 Feb 2023 18:27:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.8 https://i0.wp.com/www.byautomata.io/wp-content/uploads/2019/09/cropped-Automata_target_logo_icon-removebg-1.png?fit=32%2C32&ssl=1 Andrew Fraine & Oluwasegun Oyebode – Automata https://byautomata.io 32 32 167193107 Hiring In-house Content Specialists vs Outsourcing: Which is Better for Your Marketing Team? https://byautomata.io/2022/06/14/in-house-vs-outsourced-content-marketers/?utm_source=rss&utm_medium=rss&utm_campaign=in-house-vs-outsourced-content-marketers https://byautomata.io/2022/06/14/in-house-vs-outsourced-content-marketers/#respond Tue, 14 Jun 2022 18:44:49 +0000 https://byautomata.io/?p=2822 If you’ve been around startups long enough, you’re likely aware of all the statistics related to business survival. There’s no doubt that a friend or family member has cautioned you that more than half of small businesses fail in their first year. Thankfully, this isn’t entirely true. But, the actual figures aren’t very encouraging either. … Read More »

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Should You Use LinkedIn in Your Content Distribution Plan? https://byautomata.io/2022/06/07/linkedin-for-content-distribution/?utm_source=rss&utm_medium=rss&utm_campaign=linkedin-for-content-distribution https://byautomata.io/2022/06/07/linkedin-for-content-distribution/#respond Tue, 07 Jun 2022 17:12:43 +0000 https://byautomata.io/?p=2806 Where is your audience most active? As simple as this question is, many businesses distribute content on LinkedIn and other social media platforms without considering its answer. While it might seem like a great idea, it isn’t always the best course of action, especially when you take the specifics of your company into account. If… Read More »

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What is a Content Repurposing Framework and How Can It Help Your Small Marketing Team? https://byautomata.io/2022/05/24/content-repurposing-framework/?utm_source=rss&utm_medium=rss&utm_campaign=content-repurposing-framework https://byautomata.io/2022/05/24/content-repurposing-framework/#respond Tue, 24 May 2022 13:50:25 +0000 https://byautomata.io/?p=2773 A content repurposing framework is a repeatable process to reuse existing content across marketing channels and media formats. A well thought out content repurposing framework can help produce content more efficiently with fewer resources by helping you execute a content repurposing strategy. All new content should be created as a launching point for a series… Read More »

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How to Scale Your Content Marketing Strategy No Matter Your Team’s Size https://byautomata.io/2022/05/16/scaling-content-strategy-with-small-team/?utm_source=rss&utm_medium=rss&utm_campaign=scaling-content-strategy-with-small-team https://byautomata.io/2022/05/16/scaling-content-strategy-with-small-team/#respond Mon, 16 May 2022 13:46:09 +0000 https://byautomata.io/?p=2742 Many large and high-growth B2B companies are fortunate to have robust marketing teams, large budgets, and sophisticated content marketing strategies. Everyone has a specific task and the entire team moves like a well-oiled machine, with creative professionals available and ready to execute every new content idea. However, because every company and marketing team is built… Read More »

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Should You Pay for Content Distribution or Do It Yourself? https://byautomata.io/2022/05/09/how-does-content-distribution-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-content-distribution-work https://byautomata.io/2022/05/09/how-does-content-distribution-work/#respond Mon, 09 May 2022 14:01:35 +0000 https://byautomata.io/?p=2705 A common misconception among marketers, especially those in the early stages of their content creation journey, is that once you’ve written and optimized your content for SEO, you’re good to go. Content distribution often takes a back seat. However, things are more complicated than that. Roughly six million blog posts are published everyday. So, the… Read More »

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How to Repurpose Webinar Content for Social and Web https://byautomata.io/2022/04/29/content-repurposing-for-webinars/?utm_source=rss&utm_medium=rss&utm_campaign=content-repurposing-for-webinars https://byautomata.io/2022/04/29/content-repurposing-for-webinars/#respond Fri, 29 Apr 2022 15:19:01 +0000 https://byautomata.io/?p=2664 The amount of effort that goes into most webinars is too significant to ignore. Content repurposing can help you get the most out of every webinar and make sure as much value is extracted as possible. If your speakers aren’t internally sourced, you have to spend time writing or calling prospective speakers and creating a… Read More »

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