Frequently Asked Questions

Get answers to commonly asked questions about how Automata helps marketing teams repurpose and distribute marketing content.

What is a platform credit?

One platform credit allows you to process one piece of content within Automata’s web platform which can be accessed here. This can be a blog post, a PDF, a Youtube video, a LinkedIn post, or any other piece of content.

What is content repurposing?

Content repurposing is the process of reusing and repackaging existing content for multiple channels and platforms.

What is content distribution?

Content distribution is the process of promoting your marketing assets across multiple channels such as social, email, and through syndication.

What types of content can be repurposed?

Any piece of content can be repurposed, but Automata currently specializes in text-based content and YouTube videos.

Text-based content can include social posts, email newsletters, blog posts, case studies, white papers, ebooks, and other assets found on the web, PDFs, or word documents.

What are the outputs of a content repurposing process?

A repurposed piece of content contains material and insights that can be help your team with content repurposing, content distribution, research, and content planning. Automata also provides data and insights to support a content repurposing and distribution strategy.

Content Repurposing:

  • Twitter threads
  • Email subject lines
  • Email newsletter content
  • Blog outline
  • Headlines

Content distribution:

  • Promotional Twitter posts
  • Promotional LinkedIn posts
  • Summaries
  • Suggested backlink targets

Content research:

  • Organic Search competition
  • Companies writing about similar topics
  • Articles about similar topics
  • Related Videos

Content planning:

  • Suggested article ideas
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Watch a short video tour of the platform

Watch a walkthrough of the full platform to see how it can turn your existing marketing assets into new repurposed content, content for distribution, and research insights to help plan your next campaign.