Natural Language Generation (NLG) — AI for Marketers


Natural Language Generation (NLG): What is it?

NLG is a subfield of artificial intelligence (AI) that focuses on generating text that is indistinguishable from text written by a human.

What are some use cases for Marketers?

Marketers can use NLG to automate content creation, such as generating product descriptions, writing promotional emails, or creating personalized ad copy.

What are the advantages for Marketers who understand Natural Language Generation (NLG)?

Can save time and resources in content creation, allows for large-scale, personalized content production.

What are the challenges related to Natural Language Generation (NLG)?

NLG may struggle with highly nuanced or specialized content, and the generated content still often requires human review for quality assurance.

Examples of applying Natural Language Generation (NLG) for Marketers

AI systems like GPT-3 that can generate human-like text, including full articles, product descriptions, or even poetry.

The future of Natural Language Generation (NLG)

As NLG technologies improve, we can expect to see more widespread use in marketing, with increasingly high-quality content output.
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